{"title":"Gerber","description":"\u003ch1\u003eGerber Good Start Infant Formula\u003c\/h1\u003e\n\u003cp\u003eChoosing a formula is rarely a casual decision. Parents come to Gerber Good Start looking for something gentle on developing tummies, close to what nature intended, and backed by decades of pediatric nutrition science. This collection brings together the full Good Start line so you can match the right formula to your baby's stage and specific needs.\u003c\/p\u003e\n\n\u003cp\u003eFor babies prone to fussiness, gas, or mild digestive discomfort, \u003cstrong\u003eGerber Good Start Gentle\u003c\/strong\u003e and \u003cstrong\u003eGentlePro\u003c\/strong\u003e use comfort proteins that are partially broken down (partially hydrolyzed whey) to be easier to digest than standard formulas. GentlePro adds iron and HMO — a prebiotic naturally found in breast milk that helps support a baby's immune system. If your pediatrician has flagged a milk protein sensitivity or allergy risk, \u003cstrong\u003eGood Start Extensive HA\u003c\/strong\u003e uses extensively hydrolyzed protein designed for babies who need more than a gentle formula can offer.\u003c\/p\u003e\n\n\u003cp\u003eFormat matters as much as ingredients. Powder cans and tubs (12.7 oz, 14.1 oz, and 20 oz canisters) are the economical everyday choice, while the 8.45 oz \u003cstrong\u003eReady to Use\u003c\/strong\u003e cartons — including a Non-GMO option — skip mixing entirely, making them ideal for nighttime feeds, travel, or daycare. Buying by the case, such as the six-tub Gentle packs, keeps a steady supply on hand and lowers the per-ounce cost.\u003c\/p\u003e\n\n\u003ch2\u003eMatching formula to your baby's age\u003c\/h2\u003e\n\u003cp\u003eMost Good Start formulas are designed for birth through 12 months at roughly 100 calories per serving. Once your little one passes the one-year mark, \u003cstrong\u003eGood Start Grow\u003c\/strong\u003e with HMO and probiotics steps up to 130 calories per serving to support the higher energy needs of toddlers 12 to 24 months.\u003c\/p\u003e\n\n\u003cp\u003eNot sure which fits? Consider your baby's digestion, any guidance from your pediatrician, and how you feed day to day. When switching formulas, transition gradually and give your baby time to adjust. Always prepare and store formula exactly as directed on the label to keep every bottle safe.\u003c\/p\u003e","products":[{"product_id":"gerber-good-start-gentle-infant-formula","title":"Gerber Good Start Gentle Infant Formula","description":"Gerber Good Start Gentle Infant Formula with Iron begins with partially hydrolyzed 100% whey proteins broken down to be easy to digest which may help reduce the risk of atopic dermatitis (the most common allergic disease of infancy); they are called Comfort Proteins and are designed to help avoid spit-up, fussiness, and gas due to whole protein intolerance. This unique formula also contains probiotic B. lactis to support the immune system and digestive health; prebiotic galacto-oligosaccharides (GOS) to support digestive health; expert-recommended DHA \u0026amp; ARA for brain and eye development; nutrition for natural immune system support; and vitamin D to support bone development.","brand":"Gerber","offers":[{"title":"Each (1)","offer_id":53141398749500,"sku":"M104537","price":24.31,"currency_code":"USD","in_stock":false},{"title":"Each (1) \/ 5000056892 - DISCO","offer_id":53141398716732,"sku":"411042","price":12.32,"currency_code":"USD","in_stock":false},{"title":"Case (4)","offer_id":53141398683964,"sku":"107208","price":19.91,"currency_code":"USD","in_stock":false},{"title":"Case (6)","offer_id":53141398651196,"sku":"M104538","price":142.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3735\/5324\/files\/26d66601-43f1-31f6-b55a-ed19ec061d2f_m_63fa0ef5-6388-4559-9e6a-ac045d227715.jpg?v=1781856443"},{"product_id":"gerber-good-start-soy-infant-formula-with-iron","title":"Gerber Good Start Soy Infant Formula with Iron","description":"Gerber Good Start Soy Infant Formula with Iron is made with soy proteins to help avoid fussiness and gas due to milk or lactose intolerance for digestive comfort while providing complete nutrition; comfort for your baby means happiness for all. 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This unique formula is a complete source of nutrition and includes all essential vitamins and minerals such as calcium and iron to support baby's growth as well as DHA (Docosahexaenoic Acid, an Omega-3 fatty acid) for brain and eye development.","brand":"Gerber","offers":[{"title":"Each (1)","offer_id":53142027665724,"sku":"M104762","price":53.34,"currency_code":"USD","in_stock":true},{"title":"Case (6)","offer_id":53142027632956,"sku":"M100069","price":270.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3735\/5324\/files\/4fd0f10e-e918-cbb4-8041-4cc4f75643aa_m_38c4fe1e-b344-44db-abd7-39da2320e447.jpg?v=1781862856"},{"product_id":"gerber-good-start-gentle-non-gmo-infant-formula","title":"Gerber Good Start Gentle NON-GMO Infant Formula","description":"Gerber Good Start Gentle NON-GMO Infant Formula is a milk-based formula with iron for babies 0-12 months that is modeled after the complete nutrition and gentleness of breast milk with comfort proteins (small proteins for little tummies that are easy to digest). This is Gerber's closest formula to breast milk and has a blend of DHA (docosahexaenoic acid, an omega-3 fatty acid) and prebiotics; both of which are important components found in breast milk; plus, it also includes iron to further help your baby's brain develop.","brand":"Gerber","offers":[{"title":"Each (1)","offer_id":53142027731260,"sku":"142374","price":3.22,"currency_code":"USD","in_stock":false},{"title":"Case (24)","offer_id":53142027698492,"sku":"104559","price":71.53,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3735\/5324\/files\/67d1bb49-3461-8721-32aa-0081a3bca6c0_m.jpg?v=1781862858"},{"product_id":"gerber-good-start-gentlepro-infant-formula-with-iron","title":"Gerber Good Start GentlePro Infant Formula with Iron","description":"Gerber Good Start GentlePro Infant Formula is the first and only infant formula with 2'-FL HMO (Human Milk Oligosaccharide - not from human milk; a prebiotic just like one of those found at significant levels in breastmilk) and everyday probiotics to help support a healthy digestive tract and promote soft stools. This unique formula is also the only powder infant formula with a blend of DHA, prebiotics, and probiotics which are important components found in breastmilk, and it also contains comfort proteins (small proteins that are easy for tiny tummies to digest) and expert-recommended DHA to support brain and eye development.","brand":"Gerber","offers":[{"title":"Each (1)","offer_id":53142027862332,"sku":"M205784","price":49.43,"currency_code":"USD","in_stock":false},{"title":"Case (4)","offer_id":53142027829564,"sku":"M205783","price":160.29,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3735\/5324\/files\/a388ae09-31f1-440c-7df2-af78520b6fd0_m_23c1d710-399c-44b3-a3ed-8724ee86850e.jpg?v=1781862859"},{"product_id":"gerber-good-start-grow-hm-o-and-probiotics","title":"Gerber Good Start Grow HM-O and Probiotics","description":"Gerber Good Start Grow HM-O and Probiotics features essential nutrients for toddlers; probiotics to help support digestive health; and DHA and iron to help support brain development. 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This unique formula is also made with a special carbohydrate blend (30% lactose) to ease fussiness and gas for infants with lactose intolerance as well as partially hydrolyzed 100% whey proteins broken down to be easy to digest which may help reduce the risk of atopic dermatitis (the most common allergic disease of infancy); they are called Comfort Proteins and are designed to help avoid spit-up, fussiness, and gas due to whole protein intolerance; plus, it includes expert-recommended DHA \u0026amp; ARA for brain and eye development.","brand":"Gerber","offers":[{"title":"Each (1)","offer_id":53142027993404,"sku":"104557","price":28.02,"currency_code":"USD","in_stock":false},{"title":"Case (6)","offer_id":53142027960636,"sku":"107247","price":142.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3735\/5324\/files\/3f18b10e-8f8a-cad4-0d37-ae9517c5e5f5_m_744bd3bb-546d-4e19-aa4c-29ea78a0bf55.jpg?v=1781862861"},{"product_id":"gerber-good-start-soothepro-infant-formula-with-iron","title":"Gerber Good Start SoothePro Infant Formula with Iron","description":"Gerber Good Start SoothePro Infant Formula with Iron offers soothing nutrition for babies up to 12 months experiencing colic, excessive crying, fussiness, and gas. 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