Tom's of Maine

Tom's of Maine has built its reputation on naturally derived personal care — toothpaste, deodorant, mouthwash, and body care made without artificial flavors, colors, sweeteners, or preservatives. If you're shopping this brand, you're likely reading ingredient panels closely, and Tom's is one of the few widely available lines that publishes what's in each product and why it's there.

Shoppers usually come to Tom's for one of a few reasons: fluoride-free or fluoride-containing toothpaste options, aluminum-free deodorants, or care products that avoid harsh synthetics for sensitive skin and gums. The brand offers both, so it's worth checking the label for the specific formula that fits your needs — anti-cavity toothpastes still use fluoride for enamel protection, while others rely on ingredients like xylitol and calcium. Deodorants are made without aluminum and come in scented and unscented versions.

Because these are everyday-use products, many buyers are also managing sensitivities — to SLS in toothpaste, to fragrance in deodorant, or to dyes. Tom's clearly marks its SLS-free and unscented formulas, which makes the range a practical choice for households trying to simplify what they put on skin and in their mouths daily.

Explore more personal care and wellness options across our catalog, including Baby's Only for gentle infant and family products and Beck's Classic for additional daily care essentials.